Don't let backpain own you.

Stand up to back pain

an·ky·los·ing spon·dy·li·tis ”A form of spinal arthritis, mainly affecting young males, that eventually causes ankylosis of vertebral and sacro-iliac joints.”  Since this arthritis is difficult to detect, a non-invasive campaign was developed to encourage people to get screened so they can find relief and an early diagnosis. The use of digital advertising, posters and a microsite were created to educate the public.